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A LIFESTYLE BRAND !
wize&ope was created on Earth , in Paris , in 2008.
wize&ope is an identity, an attitude, and a way of life.
Wize comes from a far away planet.When he meets new people and new environments Wize transforms and adapts his look. He becomes «Ope». «Ope» stands for open minded.
wize&ope supports “Made on Earth” and “Open your mind” philosophies.
Lil Wayne, had been following the brand since it started and, has officially announced in October 2013 that he became the Ambassador of the brand and the major shareholder. Lil Wayne is the mirror of the brand through its openness and style. wize&ope is Wayne’s new brand.
My personal style, as well as my everyday lifestyle, has always been about individuality and being open minded. - Lil Wayne, October 15th 2013
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